iTunes Ual ?

I think before jumping into iTunes U, UAL really needs to have a plan/strategy for how it manages its internal video production and how it archives/makes available and licenses video it produces. Ual really needs to establish a unified cross college systems for regular video production and archiving, then it can select from its own Ual video pot the ‘best/most appropriate’ videos to feed through to commercial channels in specific contexts like iTunes (learning videos, marketing etc), YouTube etc.

Many institutions don’t have the ‘foresight’ to create their own in-house open online video archive/platforms so have to rely solely on external commercial channels like iTunes as their primary platform or video archive. Commercial media channels really should be secondary channels not primary. I’m a big fan of commercial channels but I don’t think colleges should be putting all its eggs into one commercial basket, all videos produced by the institution should be made available and accessible at all times to everyone and be free from commercial fees, conditions and advertising.

If institutions have their own in-house video archive networks they could benefit from the communities built around them. In-house and externally hosted archives can also be mutually beneficial, and if sometime in the future the institution wants to withdraw from a commercial platform they can without fear of being too tied into one host.

Ual have been exploring these issues over the past few years, is a good example of video archived and available for download direct, uploaded and stored on its in-house platform by the site users themselves – these videos build up a local and interest/subject specific community of its own, Video is also successfully filtering into YouTube as a secondary channel these attract a different, larger and wider audience.

Chris Follows ( )

For more reflections on open educational practice please see –

Also see ‘Creating guidelines for learning videos’ –

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2 Responses to iTunes Ual ?

  1. In principle I agree with you, Chris, however. Centralised approach to creating and storing videos might reduce the grassroots initiatives, simply because for some staff the process of making a video is very much a personal journey in their professional development. But we are approaching the critical mass (of video creation) and the level of self confidence that will make us open to sharing. Gabriela

  2. Thanks for your feedback. I think that is what I’m trying to say, we (UAL) need to encourage the grassroots development of creating video and then posting video online, this needs to be done over a long period of time and with structured support, before UAL jumps straight into high profile iTunes U sort of situation which will marginalise the DIY video web maker and will set too high and define a potentially harmful ‘corporate/artificial’ language as standard from the start. This is why places like process.arts exist that allow people to to experiment with video are important. I see the Centralised approach’ as being more of an institutional problem for UAL to address as there are primary benefits, benefits for staff will come out of this as well, but I think we UAL need to build up our collective vision of how we represent what we do through video and this should drive the case for future inclusion in iTunes not the glossy commercial one.

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